Luco
Smart Lighting Assistant
WORK
LAUNCH
DESIGN FOR AI
USER RESEARCH
PRODUCT DESIGN
TEAM
Christina Yang
Richa Masha
Junkai Huang
James Chen
Didi Su
TIME
3 months
My Role
User Research
Product Design Lead
Team Management
TOOLS
Notion
After Effects
Google Sheet
Blender
Figma
This project was started and led by me, driven by my passion to empower the creator community, leading the team and product development.
Recognizing the gap in AI tools, which often clash with creators' workflows due to their lack of control, my goal is to design interfaces that effortlessly fit into creators' processes, enabling rather than obstructing their creativity.
OUTCOME
The Measure of Success
Interest from 20,000 Creators
3,000 Likes
1,000 Messages
First deal made in Feb, 2024
rESEARCH GOAL
Which part in creative process that is still challenging for whom with/without AI-powered features?
RESEACH METHOD
Broad User Interview
Target User Interview
Market Research
Paper Prototyping
Validity Testing
User Research
PRIMARY RESEARCH
How I narrow down the audience scope…
Questionnaire with respondents: 200
Objectives: understand creators in which industry face challenges using AI tools & why
Creatives working in Game industry, Advertisement for Product, and VFX is the group express the most about challenges using AI tools.
PRIMARY RESEARCH
With narrowed group to further research, I conducted second round of interviews with another 50 people from Game, Advertising and VFX industry…
Objectives: understand creators face what challenges & why
How I design interviews & a sneak peak of me interacting with stakeholders :)
Product Design
DESIGN BRIEF
How I designed the user flow…
With results from research, I mapped out to conclude:
-product features
-user flow of this features
I also look for Computer Vision students and professors to consult about its viability.
More details will be filled in later!