I photographed and art directed this!
PepsiCo
USER RESEARCH
EXPERIENCE DESIGN
TEAM
Design and Innovation
My Role
User Research
Experience Design
TOOLS
Unity
Blender
Figma
Adobe After Effects
Out of confidentiality, please contact me to present more WIP if you are interested :)
See more works at https://issuu.com/christgraphik/docs/pepsi
Pepsi Summer Campaign 2021
My Role
-Conducted 50 user interviews with GenZ employees at PepsiCo
-Identified AR digital experience as the direction
-Designed animation & package
-Prototyped AR effects
Impact
Pepsi x Dubai Expo 2021
My Role
-Market audie
-Concept ideation & visualisation
-Package design: responsible for illustrations