Halfgram
A place to share your emotions for authentic connections
Download Halfgram from App store and use it to share stories!
TIME
2022-2024
My Role
Product Designer
TOOLS
Figma
SUCCESS METRICS
Research, identify, design and ship ‘Voice Story’, ‘Nearby Chatroom’, registered users increase 60%
Design reward system (‘Soma Medal System’ & ‘Soma Scores’), user retention rate increase 20%
Halfgram is all about genuine, text-based stories and insights. Mission and values can be learned here.
Here, every scroll shows you unfiltered, real-life experiences. Join us on Halfgram, where reality takes the front seat.
DESIGN bACKGROUND
Design Challenge
How to enhance Peer-to-Peer (P2P) engagement to improve user intention rate on the platform while maintaining the mission ‘a safe space to share emotions’ of it?
DESIGN bACKGROUND
Design Objectives
Ensure a Secure
Environment for Sharing
Foster User Engagement
Implement Effective
Reward Mechanisms
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